Cannabusiness - The Atlantic (April 2009)

Reposting from The Atlantic, the original article located here.

Assembling a hydro hut, buying a gun safe, cleaning up after neighborhood dogs—the ABC’s of opening a pot franchise.

by Joshua Green
Cannabusiness

Under a microscope, it’s easy to tell really good marijuana from schwag. Look for trichomes. On the best pot, they cluster, thick and crystalline, indicators of potency. If you’re training to become a professional pot dealer, as I was last fall, it’s important to be able to pick out the good stuff. Your livelihood will depend on it. Fortunately, I had expert instruction, along with strains of varying quality to examine for my pedagogical benefit. Ranked from best to worst, they were Blueberry, Grand Daddy Purple, and Mango. Appraising them was, truth be told, slightly nerve-racking, since the assignment was sprung as a sort of pop quiz. It was part of an advanced seminar on growing and selling marijuana in which I had enrolled at the Los Angeles campus of Oaksterdam University, a new trade school founded in Oakland and devoted to the booming business of growing and dispensing medical marijuana. Or, as we liked to call it around campus, “cannabusiness.”

In 1996, California voters passed Proposition 215, a referendum legalizing medical marijuana. Although federal law prohibits the cultivation, sale, or use of cannabis, a series of subsequent state laws and court decisions cleared the way for what has become a thriving industry. Recent studies say that Californians grow more than 20 million pot plants. Their bounty, valued at as much as $14 billion, is distributed to the state’s 200,000 physician-certified users through hundreds of dispensaries, which advertise through billboards, flyers, and even bikini-clad barkers on Venice Beach. Given California’s well-publicized budget crunch, it’s worth noting that legal pot sales generate $100 million in state tax revenue a year. As Don Duncan, the proprietor of dispensaries in Berkeley and Hollywood and an Oaksterdam professor, put it, “Marijuana has evolved from a countercultural experience to an over-the-counter experience.”

A veteran pot activist named Richard Lee founded Oaksterdam in 2007 to serve this new and lucrative trade and add a veneer of respectability to an industry operating in a legal gray area. (The feds have adopted a mostly hands-off policy, though they occasionally swoop in to make an example-setting arrest, like that of the comedian and stoner icon Tommy Chong, in 2003, for running a head shop.) State law requires no formal training to operate a dispensary, so an Oaksterdam degree is more showpiece than necessity.

My introductory class had consisted of two sessions. The first taught the legal and business aspects of running a dispensary and, because the faculty is active in the cannabusiness, emphasized such practical concerns as not getting robbed (keep your stash in a gun safe) and not getting busted (exude good corporate citizenship—incorporate, pay your taxes, join the Chamber of Commerce; Duncan won over suspicious neighbors by cleaning up all the dog poop on the block). Learn your bud: what’s good, what’s bad. Carry a variety of strains, at different price points. Know their effects. For instance, you’ll need to explain to customers that sativas produce a clear, heady high, while indicas cause a drowsier, full-bodied kind of lift (and munchies). You’ll want to sample everything.

The second session was Grow Lab, taught by a reed-thin young man in a kimono shirt, who introduced himself as Joey the Horticulturalist. State law allows patients and caregivers to grow 12 plants, but some localities set higher limits (Oakland, for instance, allows 72), so if you prefer to do without external suppliers, you can grow your own. Joey had assembled a nylon “Hydro Hut,” with lights, ventilator fans, and a grow table—your basic beginner setup. While explaining how everything fit together and how we would plant, grow, and harvest a crop as a class project, Joey effortlessly fielded a series of increasingly technical questions, earning respectful nods. For raw botanical skills, Martha Stewart can’t hold a candle to Joey.

The vibe at Oaksterdam was friendly, but without quite encouraging intermingling. I struck up a conversation with the guy behind me. Balding and bearded, with a ponytail and a tie-dyed shirt, he looked to be about 60 and introduced himself simply as “Hawkeye.” Hawkeye had ambitions to be a large-scale commercial grower—not strictly legal, although I did not sense concern. Yet he was the only cliché-worthy specimen I encountered at pot school. My 30 or so classmates encompassed every age, gender, and ethnicity; paid careful attention; and asked pointed, intelligent questions. Save for perhaps a slight overrepresentation of piercings and tattoos, nothing indicated an unusual field of study. The atmosphere of purposeful endeavor was like what you might find at a night-school business class of aspiring franchisees.

This is fitting, because Oaksterdam has big ambitions. Richard Lee hinted at them when he founded the school, by creating a seal, or, more accurately, remodeling one—Harvard’s, actually, the Latin VERITAS replaced by CANNABIS and the oak clusters swapped for marijuana leaves. Like the great universities, Oaksterdam seeks to imbue its students with a vision of the world and the zeal to go forth and change it. As Ilia Gvozdenovic, Oaksterdam’s sallow, 20-something chancellor, explained, the aim is to mold a generation not just of pot dealers but of pot idealists, comrades in the struggle against federal persecution. So, really, Oaksterdam is less like Harvard and more like the University of Chicago, only with the complaint against government intervention in the market confining itself specifically to the market for cannabinoids.

Not convinced? You need to think with an open mind. And I can help you there—I’m a trained professional.

Admist Disteria, I Now Return to It

It has been a long departure since my last postings to this blog and I blame this on my knack for allowing procrastination to get the best of me and for becoming to bogged down by the constant barrage of negativity in current events and politics. My direction in creating this blog was to commentate on the sometimes really crazy world that I call home. But lately it has become a little too crazy to easily sit back and reflect on exactly what is happening. We have a government, ran by a leader I voted for, that has fallen into the ranks of serious under-performers. Congress bickers and whines at every new step that is taken and decidedly spends its time moaning about bonuses given to bank employees while each and every day brings more hardships and difficult times for the majority of people in our Republic. Even the dreamers and idealistic among us have allowed pessimism and the great unknown to foil their once grand aspirations. As I try to work with fellow students on bold projects that must be built from the ground up, I find over-worked and over-stressed peers (along with myself) that just want to take a break from all this nonsense taking place around us, rather than roll up our sleeves to begin the work we really want to do. ASU is becoming more and more mundane as the weight of looming massive budget cuts prepare to alter the educational landscape we're still getting used to. The economy in a larger sense is still a scary and uncomfortable subject that is now largely ignored by the populists and replaced by numbing political games and controversies that our media elites just can't get enough of, and believe we all want to hear so much about.

But I am breeding a new perspective in myself while enduring this portion of history and have decided to be more proactive in voicing my opinions, hence the new posting. I will push myself to continue to add content to this blog and to turn it back into a personal observation deck where I take the time to see the sometimes malicious, yet always wondrous view of such Disterical times.

And to add some flossiness to this long-lost post, here's a link to a Bright Eyes song that frames my thoughts on these current times nicely:

	Bright Eyes - No One Would Riot For Less (MP3)
	Found at skreemr.com

Peace,
Drew

Revolutionary Road

I was lucky to see Revolutionary Road a few days ago as it played at Camelview 5, the local theater to catch new oscar bait and independent films, and I have to say I was pretty impacted by its story of a couple dealing with the mediocre settings of life in suburbia in the late 50's and early 60's. The brilliant acting by Kate Winslet and Leonardo DiCaprio and the immaculate directing by Sam Mendez (American Beauty) are something to behold, but the real masterpiece of this movie is its script and story. In it there is so much to be said about many of the dreary and mediocre lives of American's who are finding themselves in messy marriages in overpopulated suburban communities drained of happiness and joy by the stresses of money and debt. Many of them have lost their ability to be unique, and having bought into the lies of a secure and happy lifestyle for their families, they now feel trapped in the confines of everyday life, unable to change its pace, its events, or its actors. Frank, Leo's character, finds himself stuck in a corporate mind-numbing job and is seen second guessing whether he will do anything more significant with the time he has on earth. He is shown in the beginning youthful and optimistic, with ideals and dreams that would take him around the world. Frank's wife April, is equally optimistic when their relationship blooms, but soon finds herself trapped in delusions of happiness on the streets of her neighborhood.

Mendez hits the mark with this suburban melodrama and will most likely cause discomfort to american's seeking escapism at the theater. Rather than allowing the audience to ignore their problems and leave their own mediocrity for a few hours by seeing a movie with that couple from Titanic, they are instead reminded of the same streets and homes and families that they wish to escape from. Just as American Beauty was able to sum up those forbidden suburban desires, Revolutionary Road taps into the heart of discontent with repetitiveness and the assault on uniqueness and individuality that is taking place in the towns and communities where we reside.

I highly recommend this movie and I definitely give my thumbs for any possible nominations and awards that will surely come its way. I was thinking I would be let down this award season with bland movies calculated by studios for noms and wins, but so far I have been surprised and affected by many of the movies up for the prizes and I hope people take the time and money to see them rather than that absurd aniston/wilson dog movie or that ridiculous disney movie with adam sandler (who seriously thinks that guy is funny anymore?). Whenever I see the weekend numbers, it is really disheartening to see those movies actually making money.